Brand & Corporate Writing

I transitioned from public relations to copywriting when I joined the Creative Services department of Merle Norman Cosmetics. Always eager to contribute and learn new skills, I dove into the skincare and cosmetics industry. As part of the headquarters of an international franchise business, I interfaced with an internal creative team and multiple departments, from sales to customer service. I wrote both B2C and B2B copy (including executive messaging)—a role that helped me hone the skill of creating salable copy in both long and short form.